01 : My skills
Through my studies and work experience, I've gained a solid understanding of data and web development concepts, and have dedicated a lot of my time to apply these concepts to real-world scenarios and applications.
02 : Featured work
Take a look at some of the applications, articles, and companies I've dedicated my time to.
My work in 42 agency
Read about my experience, as a Lead Developer at 42 agency
Behavior Analytics for AT&T
My experience working for AT&T eCommerce at igni
Predictive Analytics for Essity
Special project for Jobst and Tork at igni
ROD Cycling
Progressive web application for a indoor cycling company
42' website
Website for CA agency to showcase services, testimonials, team and featured projects.
Behavior Analytics for Essity
My experience working for Saba, Jobst, Tena and Tork at igni
Pepsi Center WTC
Website to show the events and concerts at the Pepsi Center venue
RRSS and web analytics
Facebook, Instagram and website analytics project
Menú digital Terraza
Web application to display restaurant menu
03 : Education and Experience
In my experience as a Front-end Engineer, I'm involved in the complete process of launching or updating a website, e-commerce, or web application, I am a React developer and I have a lot of experience with CMS and Technical SEO.
As a Data Analytics, I have the skills to use data effectively for strategic decision-making. With experience in audience segmentation, conversion tracking, campaign optimization, behavior analysis, and predictive analysis. Also, I work in the process of ETL (extract, clean, transform, load, and analyze), Data Modelling, and Reporting (dashboards, data viz and proposals based on data).
I am passionate about learning every day!
Latest experience
Jellyfish
may 2024 - now, (hybrid)
Senior Analytics Manager
42 Agency
feb 2023 - apr 2024, (remote)
Lead Developer, Front-end Engineer, Technical SEO and Digital Analytics
Igni
nov 2021 - mar 2023, (remote)
Data Analyst, Behavior Analytics Lead and Marketing Automation
Centro
dec 2020 - nov 2021, (remote)
Front-end Engineer, Email Marketing and Digital Analyst
HIR Expo Internacional
apr 2019 - dec 2020
Sr Front-end Developer, Email Marketing and Digital Analyst
Education highlights
Bachelor's degree in Data Science
(In progress)
Conversion Optimization | Google
Google Analytics | Google
Data analysis and business intelligence (9 Courses) | Platzi
Data-driven marketing (3 Courses) | Platzi
Storytelling | Platzi
Data analytics | Edison
Data visualization | Centro
JavaScript learning path (5 Courses) | Platzi
React - MERN, Next.js, Gatsby | Udemy
CSS Grid & Flexbox | Udemy
JAMStack learning path (3 Courses)
React learning path (4 Courses)
Bachelor’s Degree in Information Technology
04 : Reviews
Kamil Rextin | 42 Founder
Heber is a thoughtful smart & talented web developer. He was instrumental in building the web team at 42. He not only has extensive knowledge of web technologies & platforms. he also understands the broader business context of the work he does & how he can go beyond his role on creating a larger impact. Heber often comes with creative solutions to problems & takes ownership of implementing them. He helped mentor the team & worked closely with our design team to bring their incredible designs to life on the web. I am incredibly lucky to have worked with Heber & I would highly recommend him
Sebastian Cuervo, Writer | Copy & Content at 42
Heber is truly a standout as a developer. He combines technical know-how with a creative touch, ensuring projects are both visually appealing and perfectly functional. What really sets Heber apart is his ability to solve problems, permanently learn and teach others how to solve problems, and efficiently collaborating.
He respects the vision of both designers and developers, and does his best to bring form and function to life. Any business would be lucky to have him.
Mallory Donaldson, Project Manager
As Lead Developer, Heber consistently impressed the team with his technical expertise, creativity, speed, and dedication to delivering high-quality work. He was always willing to go above and beyond to troubleshoot issues and find solutions that worked for everyone. He has a strong understanding of not only development, but also marketing, and how those two interplay with each other.
During his time at 42 Agency, Heber also took on an important mentorship role for a junior developer which supported him in his professional growth and contributed greatly to the company as a whole. Overall, Heber's positive attitude and dedication to his work made him a true pleasure to work with!
Alejandra Céspedes, Creative Director at 42
Heber is a proactive developer with strong marketing knowledge, excelling in HubSpot landing pages, email marketing, and Webflow development. A remarkable self-learner and team teacher, he consistently enhances our work by suggesting innovative strategies and analytical approaches for assessing landing page performance. Heber's collaborative and supportive nature makes him an invaluable asset to any team, contributing significantly to 42 Agency's productivity and project quality.
Ana Lucía Mena, Lead Art Designer at 42
I have had the pleasure of working with Heber for several years, both as a freelance collaborator and as a colleague within the same company. Heber consistently demonstrates a proactive approach, always seek for optimal solutions. His ability to clearly articulate processes and project requirements is excellent. It has been truly rewarding to have Heber as a part of the team. I highly recommend working with him.
Jorge Domínguez
Hemos trabajado en conjunto varios proyectos, su pro-actividad, su dedicación y conocimiento del producto han sido fundamentales para apuntalar la estrategia comercial de la empresa. Un profesional al 100%.
Lucero Hernández, Human Resource Manager
Excelencia en su trabajo, creativo, innovador, responsable e impulsa al cumplimiento de resultados. Ampliamente recomendable.
Cecilia Fresero, CEO Wit Advisor
Heber es un excelente profesional, atento, predispuesto y excelente compañero. Un placer haber trabajado con él.
Estivaliz Díaz, Talent Acquisition Specialist
Excelente colaborador, comprometido con su trabajo, siempre buscando implementar mejoras en procesos, tiempos e innovación.
Daría Picón, Key Account Manager
Es muy responsable, pro activo y siempre busca nuevas opciones para facilitar procesos. Le gusta involucrarse en todos los temas y áreas que estén relacionados con la empresa en la que esté trabajando.
Roberto Alcántara, Customer Experience Manager
Heber es un profesional comprometido, con una gran capacidad de afrontar retos y buscar alternativas de solución. Sin duda es un gusto recomendarlo por la gran experiencia de trabajar con su apoyo en Zurich.