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Mobile & Web Development

42 Agency

Led the web team of a B2B SaaS growth agency: high-performance sites and landing pages for clients in the UK, US and Canada.

Client
42 Agency — eSub, Charma, Afresh, Evolve, Gander, Coachbar…
Type
B2B SaaS websites
Role
Lead Developer / Analytics / Technical SEO
Category
Mobile & Web Development ↗

−30%

Design-to-launch

+15%

Avg. conversion

UK · US · CA

Markets

Overview

42 is a plug-and-play demand-generation agency that scales B2B SaaS companies across the UK, US and Canada. As Lead Developer I headed the web department, owning the end-to-end lifecycle of websites, landing pages and web apps — and the tracking that proves they work.

Scope of work

01

Web team leadership & mentoring

02

B2B SaaS websites & landing pages

03

Webflow + HubSpot component library

04

Analytics & CRM attribution

05

Technical SEO

06

Performance optimization

01 · The challenge

B2B SaaS clients need sites that work as revenue engines, not just good-looking pages — with high trust and complex tracking.

  • Scalability: launching and iterating on many sites and landing pages at once, under tight deadlines.
  • Data integrity: bridging front-end behaviour and HubSpot CRM data for accurate attribution.
  • Technical SEO: organic visibility in a competitive market without sacrificing speed.

02 · The solution

A streamlined Webflow + HubSpot workflow, a modular component library marketing could build with, and behaviour analytics connected to the CRM — plus mentoring the team to ship it consistently.

03 · Results

  • 30% faster design-to-launch for client landing pages.
  • 15% average increase in conversion rates across client projects.
  • Projects deployed for UK, US and CA markets with local SEO and high performance.
  • Modular Webflow/HubSpot library: on-brand pages without custom code for every iteration.

Screens

Take a closer look

“Heber is a thoughtful, smart & talented web developer. He was instrumental in building the web team at 42. He not only has extensive knowledge of web technologies & platforms, he also understands the broader business context of the work he does & how he can go beyond his role to create a larger impact. Heber often comes with creative solutions to problems & takes ownership of implementing them. He helped mentor the team & worked closely with our design team to bring their incredible designs to life on the web. I am incredibly lucky to have worked with Heber & I would highly recommend him.”
KR Kamil Rextin Founder, 42 Agency

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