Immersive 3D Virtual Experiences

Sala Pepsi Black · Virtual Tours

High-quality 3D capture of the concert hall and dressing rooms as interactive virtual tours.

Client: Pepsi Center WTC
Type: 3D virtual tours · 3 tours
Role: 3D Capture & Virtual Experience Developer
Category: Immersive 3D Virtual Experiences ↗

Tours

Any device

Access

360° · Matterport

Capture

Overview

A high-fidelity 3D capture of the Sala Pepsi Black concert hall and dressing rooms — turned into three interactive virtual tours anyone can walk through, from any device.

Scope of work

3D spatial capture

Interactive virtual tours

Guided navigation

Multi-device delivery

Embeddable experience

How it's made

From capture to walkable model

01 **360° capture.** High-resolution 360° capture inside the auditorium.

02 3D model. The tour opens inside the hall, then pulls out to the dollhouse: the whole venue as one 3D model.

01 · The challenge

The venue needed a digital asset that worked as a sales tool, not just a visual showcase.

Organizers had to evaluate capacity, layout and backstage logistics without an on-site visit.
The experience had to communicate scale, technical features and circulation clearly enough to support negotiations.

02 · The solution

A structured 3D navigation experience from high-resolution 360° captures processed in Matterport — with spatial measurements, floor plans and hotspots on the stage, access routes and dressing rooms, guiding visitors like a real site inspection.

03 · Results

Remote venue evaluation: layout, dimensions and backstage flow without a visit.
Commercial-ready: measurements and notes turn the tour into a planning tool.
Fewer exploratory visits and faster early-stage negotiations.
Hotspots help non-technical stakeholders understand the space quickly.

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