Mobile & Web Development

Pepsi Center WTC & Sala Pepsi Black

Websites for two Mexico City venues where fans find the next show and buy tickets in a couple of taps.

Client: Pepsi Center WTC
Type: Venue websites
Role: Lead Web Developer & Analytics
Category: Mobile & Web Development ↗

Venues

GA4 + GTM

Analytics

Webflow CMS

Content

Overview

Two venue sites under one roof. Pepsi Center WTC — one of the country's most important concert venues — leads with its upcoming-concerts billboard, each show linking to details and ticket sales. Sala Pepsi Black, a renovated ~400-seat auditorium opened in 2025, splits visitors by intent: I want tickets, I have tickets, or I want to host an event.

Scope of work

Concert billboard with ticket links

Intent-based navigation (tickets / host an event)

Event categories: concerts, stand-up, theatre, podcast, gaming

Past events archive

Event quote request

GA4 + GTM tracking

01 · The challenge

The original site ran on a legacy stack (HTML, CSS, PHP and vanilla JS) that slowed the whole team down.

Operational friction: marketing couldn't update the concert billboard without code changes.
Scalability & SEO: weak organic performance and trouble with traffic spikes when big shows were announced.
UX debt: an outdated mobile experience made event details and ticket links hard to find.

02 · The solution

Migrated the event infrastructure to Webflow CMS collections with custom API integrations, restructured the architecture and metadata for SEO, and wired GA4 + GTM from day one. Sala Pepsi Black followed on the same foundation.

03 · Results

New events launched in minutes instead of hours, with zero reliance on developers.
Better indexing and higher organic visibility for trending concert searches.
Faster, mobile-first pages that stay stable during high-traffic on-sale windows.

Screens

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