Overview

SALA PEPSI BLACK required a high-fidelity virtual experience to showcase its concert hall and dressing rooms to event organizers and production teams. I developed an immersive, commercially focused 3D tour that allows stakeholders to explore the venue remotely, understand spatial dimensions, and evaluate technical capabilities before booking.

Role: 3D Capture & Virtual Experience Developer

Tech Stack: 360° image capture, Matterport

The Challenge

The venue needed a digital asset that worked as a sales tool, not just a visual showcase. Decision-makers had to evaluate capacity, layout, and backstage logistics without an on-site visit. The experience needed to communicate scale, technical features, and circulation flow clearly enough to support commercial negotiations.

Results and Quick Wins

I produced a structured 3D navigation experience using high-resolution 360° captures processed in Matterport. The tour includes spatial measurements, floor plan visualization, and contextual annotations describing key infrastructure such as stage areas, access routes, and dressing room configurations. The interface was designed to guide users through a logical evaluation flow similar to a physical site inspection.

Remote Venue Evaluation: Event organizers can assess layout, dimensions, and backstage flow without scheduling an in-person visit.

Commercial-Ready Presentation: Integrated measurements and descriptions transform the tour into a decision-support tool for production planning.

Operational Efficiency: Reduces exploratory site visits and streamlines early-stage negotiations.

Quick Win: Strategic hotspots provide context about infrastructure and usage scenarios, helping non-technical stakeholders understand the space quickly.